This is an amazingly beautiful book. It’s a pure joy reading it. Not only does it look good, it has brains too!
Business Model Generation introduces the Business Model Canvas, a simplified way to build a business plan. Simplified, but not simple. The Business Model Canvas gives you a much better overview of your business than what a business plan document can ever give you, but it contains more or less the same information.
This makes it much more agile to work with, which is one reason that the Business Model Canvas is considered a cornerstone in the lean startup process.
The book also contains an overview of other agile business development tools and processes, but it’s the canvas that makes the book worth buying. And buy it you should. You will use this book, I guarantee it.
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