What’s this? A business book with poop humor? Well, not quite. Or, almost. Actually, I’m not sure where to put Mike Michaliwcz’s book. It’s en entertaining read, for sure, but I can’t shake the feeling that the only reason I’m reading it is the title. It doesn’t contain any specific insight that I haven’t got from other books.
The good parts include the three pieces of paper you need (no, not toilet paper, strategic documents): your long term vision (“Prosperity Plan”), your quarterly goal and your day to day task list. The author emphasizes how important it is that your business is driven by your own, personal goals. The business is you. This is an important insight.
Mike has tried to write a “no nonsense, tell-it-like-it-is”-book about entrepreneurship and he has wrapped it in toilet paper to do so. I’m not sure that was the best strategy, but the book is worth reading none the less.