What is the goal of the CEO? Bring in new customers? Keep employees happy? Maximize shareholder value?
According to Warrilow, the goal of the CEO should be to make the company sellable.
In other words: the company should be built as a wealth generating system detached from the founders. The task of the CEO is to build this system.
This book has the same underlying message as a true classic:
The E-Myth Revisited. It is written in the style of a story about an entrepreneur running an advertising agency. I’m sure a lot of entrepreneurs with small consultancy businesses will recognize themselves in the story.
The book contains many nuggets of wisdom and is written in a style that makes it an easy read. Highly recommended.